WoW! What an excellent idea
I could start badgering those who said they'd do it this year (2012) and play the guilt trip so they do it for 2013
If they all sign up and actually turn up that'll bring another 5.
I have spoken to loads before doing this years RBLR 1000 and since completing it. the common theme is
no-one knew about it 
So how do we raise the profile? Loads of leaflets left in Bike shops and popular bike meets? Active promotion at Bike meets? Adverts in MCN, Ride or Bike etc
I'll be banging on about to every biker I know from now till next June
Anyone else thoughts on how to raise the profile?